"You cannot just invent a Purpose, you have to discover one. And this has to be a Purpose that you and your colleagues can genuinely share. At the same time you have to ensure that your strategy and your Purpose support each other."
Read Nikos Mourkogiannis’ book, “Purpose, the Starting Point of Great Companies”
Also listen to an interview with Nikos on The Cranky Middle Manager Show #72 Your Company’s Purpose- Nikos Mourkogiannis
"Purpose" Manifesto from Nikos http://www.changethis.com/pdf/29.04.Purpose.pdf
